For the Boys turned to New Familiar to generate their brand from the ground up, creating a skincare solution for masculine members of gen z.

From case study to completion, the project included logos and styleguide, product and package design, brand voice and copywriting, photo, gif, and video assets for campaign and e commerce, and a Shopify site. We were inspired by skate culture, and how the best young brands move seamlessly into the greater consciousness without abandoning their core values. The resulting branding felt authentic, relevant, and cool to carry out of the bathroom and into the world, featuring pimple-patch tins that doubled as stash boxes when empty.